When you are posting regularly on social media you need to know what brand values you are going to get over.

Most people do this instinctively, but i'd like you to think about this in a bit more depth now.

What are the keywords you want people to associate with your brand?

Some of these are to do with you personally, and some with your business ethic

You might be - Knowledgable, Friendly, Caring, Punctual, Artistic, Trustworthy, Responsible, Creative, Professional, Respectful, Dedicated, Dependable, Determined, Passionate

What do you want to Not be associated with?

Personally - my 3 top words I don't want to have anywhere on my social media feed are -

Cheap
Controversial
Flaky

Everything I write on my feeds needs to come over as if i'm a Professional, who is clear, sure and knowledgable about what i'm doing. Because I want to be shown to be knowledgable, i'm not afraid to have conversations with people if I believe they've posted something that is incorrect, but I'm not argumentative, I NEVER use bad language, and I never use social media for complaining about companies, although I love to praise them.

“Exercise :Write out your Keywords.”

Now go back through all your recent Social Media feeds and work out if all of them keep to those Keywords