Were the questions that you wrote down what you wanted to be asked?
When I worked at the RHS at Wisley, I was often on the information desk in the plant centre. This is where members of the public can come and bring plants to be identified, ask questions about the gardens, and order plants that they'd seen while walking around.
At certain times of the year we could guarantee that a large number of the queries each day would be about certain stunning plants in the garden. In June it was questions about the Cornus kousa 'Chinensis' tree, that was in full bloom. In Late August, it was the Dolichos Lab Lab climbing bean plant that was planted on obolisks by the long water. Because we knew those Questions were coming, we could be sure to have supplies of those plants for sale, or be able to take orders. What was more difficult is that we had no control over the labelling in the garden, so we did get asked the same question over and over and over again.
As a small business you do have control over what questions you get asked, because you can control how much information customers get hold of. If you post what they want to hear, in the place that they are looking for information about you, your questions will be more about the details of buying, rather than about what you do.
So now i'd like you to go back to those questions and break down all the ways that you would reply to them on your Social Media Platforms.
Here's my example
Can I book into your open day?
Ok, that's a good start, they already know that i'm doing open days, now I need to make sure that they have all the follow up information they need to not only book, but have a full expectation of what's going to happen
So a short post (e.g Twitter ) could be
Booking now open for our fabulous summer open days for Brides and florists (link to website booking form)
Come along and see the farm at it’s best in the summer (when we’ve had a tidy up) Book with us here (link to website booking form)
Still a couple of places left on our bridal open day at the farm, come and have a tour and see if we’re the best people to supply you with your wedding flowers (link)
A Medium sized post (e.g Facebook or Instagram)
Our Farm is a wonderful backdrop for our Florists and Bridal open days (lovely picture of the farm) Last week we had a great Florists open day when 14 local #surreyflorists came and had a tour (lovely picture of florists wandering round the farm). It's a wonderful networking event and for studio based florists a great chance to meet other like minded flowery souls Our next Open day is on xxxxx, - do hop over the website to book to join us next time, bring a florist friend and enjoy the sunshine
We're polishing the vases this week (lovely photo of your full shelves of vases) ahead of our next Bridal open days. These are an opportunity for you to chat to us one to one about your ideas for your wedding, and have a walk around the field to see what may be flowering on your special day (lovely photo of the plot) Bring along with Mum, Bridesmaids or friends and book an individual session to talk to us about your wedding flowers. (link)
A longer (Blog) post could be
Quotes from brides who've come to the open days, photos of the field at it's best and a description of the what the couples you met last week were looking for in their wedding flowers. (plus link for booking next time)
Have a go at answering all the Questions you've got in as many different ways as you've got patience for....
“Look back at your social media posts for the last couple of weeks, did they answer your customers questions?”