Think back to the Marketing funnel of in section 1.

When marketing it's important to realise whether the marketing activity will be likely to be creating Prospects (those who are interested and engaged) or Customers (those who have a need and desire for you product and who are willing to order and spend money)

2 examples of that are

1) Beautiful Bridal Blogs, which show wonderful pictures of floral creations

If someone is in their early 20s and single, they may look at them as lovely pictures, but they have no need for wedding flowers. This marketing activity may appeal to them and make them a prospect, but they won't become a customer.

However if that blog is shown to someone who lives in your local area, is getting married later in the summer, and had been looking for a florist who might supply local flowers, you are nearly there to getting a booking.

2) An email sent out which tells about a Pick your own morning at the farm

If someone is at work that day, then they are not available. It doesn't matter whether they want to come or not. They are a prospect, but they won’t become a customer through this marketing activity.

However if that email is sent to someone looking for a half term activity for teenagers, then you've got to them at an ideal time.

Different forms of marketing will appeal to people in different ways.

Go back to 3 of the things you picked from the No Cost Low cost marketing lists, - Think of 3 specific examples of marketing that you could do, - then work out exactly who that would appeal to.