The wonderful and powerful thing about using an email system is that you can set your marketing to run without you having to be there pushing the publish button.

I find this particularly useful as i often write my newsletters at times of the day that people are unlikely to be reading their emails (e.g late at night, or in the middle of the day) I can then use scheduling to ensure that the information goes out at the right time.

Automation is even better. This is where an email is copywritten in a way that doesn't indicate a timescale, and then is delivered at a time that is individual to the customer.

Automations can be triggered by dates, amount of days since a customer signed up, whether emails have been opened or not, or if links have been clicked on or not.

Examples of Automation are

Renewal notifications - For instance your Flowers from the Farm subscription

Onboarding instructions - For instance when you signed up to this course you received information when you paid your course fee.

Welcome series of emails - For those who give permission for you to tell them about your business, you can send a series of information emails.

Obviously the problem with Automations is if you set them and forget them......

Other ways you can use Automations are to reply in more detail to everyone who takes an interest in information you send out - i.e All those who click on a link to send them to information about workshops gets sent a timetable of workshops and a voucher.

What information could you give in a series of 5 "onboarding" emails to customers who have said they are interested in what you do?