So you've worked out who your ideal customers are, and who it is you want to work with and what you want to sell them.
Now you just have to work out where they are, so you can go and market to them.
Social media tends to attract like minded thinkers, and it's important to know who uses what. - This recent report is based on US users of social media, but it will have big similarities to the UK.
There are lots of infographics out there about who Averagely uses each network, but don't forget what's important for your marketing is finding where your audience is
What I found interesting from this infographic is that i actually have a lot older demographic of customers using social media than it suggests.
My Brides Mother's, Local Business women who can afford to buy themselves flowers and Pick your own flower customers are regularly using Facebook and Instagram
In 2022, this is where your customers are most likely to be on Social media
