If you've already taken part in my prices and costing workshop, you'll be familiar with this customer model.
I'm passionate about only working with the right people. it makes it easy and stress free for me, and means that they get brilliant customer service and a quality product.
To know how to market to your ideal customer, you need to know who they are.
If this is your first season, then you need to be picturing in your mind a customer that you would like to sell to. If you've already been trading, think about your best customer. Please note this is important whether you are selling Retail or Wholesale, you will still be selling to "A person"
This is not necessarily your highest turnover client, or the one that buys from you most often,
An Ideal customer won’t make you stressed
You’ll enjoy working with them and look forward to the next opportunity
You won’t be worried if you see their name on your phone
You’ll know them well enough that you’ll look at what you’re growing and think “They’ll like that”
They’ll pay on time
The customer is going to be the person who spends the money, so this part of the course is going to be aimed at them. (This is because flowers are often bought for someone else, but here when we say customer we mean the person purchasing, - e.g if you sell gift bouquets, then your customers may often be gentlemen buying for their wives for Birthdays and anniversary)
So please use the attached sheet (print out several if you need to) to think about 3 of your ideal customers