Social Media has really really changed the way that people get information in the last few years and as such is a really powerful tool for marketing to our customers. It can be used for all stages of the Marketing funnel, from bringing awareness to what you are doing, right through the selling process. Plus beyond to the Advocate stage where people are singing your praises. We're not going to be looking at the in-detail specifics of each platform -( write down your questions for during your one to one if you want) but at the messages you need to get out there, and Why
The first question you need to ask yourself before you get started are.
What do your customers want to know?
That may sound quite obvious, but when i look through the social media feeds of a lot of businesses, I see posts that elicit the response "so what" from me.
First look back through your contact with customers (emails / text etc) over the last couple of weeks (or longer if you haven't had any recent queries) and write down all the questions that they want to know answers to. Use the attached resource and please write down the actual questions, so you know EXACTLY what your customers are wanting.
My Questions have included
Do you still do bouquet deliveries
I’ve googled you and found you’re my local florist, can I pick some flowers up on my way home?
Can you deliver to Guildford for Mother’s day?
Can I buy buckets of flowers from you as a birthday present?
Do you have availability to do wedding flowers on 9th June?
Can I book into your open day? and where are they located?
The type of Questions you get most often are usually
Where are you?
Do you sell X?
How can I buy from you?
But each business type will have different enquiries so looking back at them so you can make sure those questions are answered is really important.
“Which Questions were you asked last week/month? Were there any that were asked more than once?”