Marketing, Selling, PR, Promotion, Advertising. These are all words that most people associate with big business, high street brands, and large corporations. But even the tiniest of businesses can use all of these things to their benefit, to increase their turnover and make them successful and profitable.

This Masterclass is designed to give you the background knowledge you need when marketing. It will help you to know how you can use all of these things in your small business with confidence. By the end of the course, you will have made yourself a marketing plan for 2022, you’ll know that selling is a skill that you already have, and that you don’t need to “hard sell” to get rid of your flowers, and you’ll have a series of campaigns planned that you are going to run to achieve all your budgetary aims.

What is marketing?

The dictionary definition is -

"the action or business of promoting and selling products or services, including market research and advertising."

What it actually means is (my definition)

"finding and reaching out to all those people who might possibly be interested in what you do, and by educating them, befriending them and beguiling them, persuade them that they need your products whatever price you are selling them at and you are the only supplier they should look at “

This masterclass is going to look at the huge range of low cost and no cost methods of marketing that are available to small businesses. It will show you how as flower farmers and florists we can use them all to our advantage, to reach the kind of customers we want to work with, and who are willing to pay the prices we want to sell at.