This online workshop, will look at all the low cost, no cost marketing methods that you can use to contact your customers. By the end of the course, you'll be absolutely sure that you know exactly who it is you are contacting, and will have already implemented the first no -cost methods of making sure your customers love you, will keep coming back, and even better, will be helping you with your marketing to others.
If you havn't 'met' me before, I'm Claire - that's me making up the bouquet.. I'm the one who gets her hands dirty at Plantpassion in Surrey to grow the flowers that i sell. My learning curve over the last 8 seasons of growing and selling cut flowers for a living has been very steep. My background is in Horticulture (28 years) including 12 yrs in Garden Centre management (with 5 years as the Garden Centre Manager at RHS Wisley) and then 16 years of self employment, including running a garden design and maintenance business.
Even though I've had large amounts of experience of promoting products, customer service and sales displays, I had to work through a large amount of information when i became self employed. I needed to make sure that not only was marketing to the right customers, but that I was finding enough of them to pay the bills, and actually make more of a profit than i could make by being an employee. This workshop is the information that I wish i'd had in my first few years about who i should sell to, and what was the best market for me to get my flowers into.
When you've finished reading each of the "articles" or worksheets, you can get to the other sections either by clicking the later or earlier posts links below, or using the menu’s in the side bar.
I'm very happy for you to use, reuse and annotate the learning materials produced for this course for your own individual use. However, please respect the time, energy and experience that has gone into creating this course and don’t copy any of the content or materials for other people or for use in your own workshops. The course and all its materials are protected by copyright and remain the intellectual property of Claire Brown. You must not, under any circumstances reproduce any part of this course without my prior written permission. Thank you!