Today we're going to concentrate on customers groups.

We'll look at

common expenses and costs involved with selling to each group of clients,

giving you more confidence with the "why" you're charging what you are, so that you can explain why your prices are at that level to those that want to buy.

For each section, please spend time answering the questions on the downloadable resources, this will enable you to see if your pricing is correct, and will also form a reference document of FAQs, useful if you will have other staff to selling to these customers as well

If you are never ever going to sell to that type of customer, you have my permission to leave out that section.