Florists order going off in an estate car.
Florists
There are 2 types of Florists that are likely to want your lovely British Flowers,
Retail florists who have a bricks and mortar shop. These will be buying “on spec” in the hope that a great range on display will increase their range and sales
Event florists who have a customer already lined up and need specific flowers for a set date.
Each have separate considerations on the selling front but are likely to pose the same questions on the pricing up front. Before you speak to a florist think about the next series of questions.
1. What's your minimum wholesale order ? is it the number of stems or the total value of the order?
2. Will you help florists select, or will they have to pick from a list?
3. Will you let florists see round your field, or will they choose from what's already picked in buckets?
4. Do you deliver? If so how far, and what's your delivery charge? When can they pick up?
5. Out of hours service?
Let's look at each of those in more detail
1) Florists normally have to buy in a "wrap" of 10, 20 or 50 flowers. Do you want to sell in similar multiples so you can shift higher numbers in one transaction? Or do you want to be able to sell individual stems? For delivery the larger wholesalers need a minimum order of over £250, do you want to specify a minimum order or are you happy for florists to come and buy a few stems at a time?
2) Do you want florists to be able to pick from a list, or are you willing to help them choose flowers to a theme or colour scheme or budget? Which will take more time - a list needs constant updating, but choosing also takes hands on time and judgement.
3) On the same theme will you spend time with florists to look round the field and pick with them - bearing in mind that these flowers won't then be conditioned, or do you want them to buy from what is already cut and go? (I never let florists do this as i've found it takes too much time, - my Ideal customers trust me to have already found the goodies for them and have picked and conditioned them ready to go)
4) How far away will you deliver? Does it depend on the order size? When will you deliver? On the way home/ first thing/ precisely when they want? What's your deliver charge, - a milage fee plus minimum wage charge Or free within a specified radius/ postcode? - and if so where are you going to build that into your costs?
5) What about if they want flowers early in the morning or late at night? Will that mean additional work?
My florists price lists are worked out to give excellent quality flowers at Wholesale prices.
To do that I need to know a lot about
The Price that it has cost to produce that flowers
The Price that the market will bear (What other examples of similar flowers will be selling at