Low cost no cost marketing

Telling people what you are selling, over and over again is the key.

You won't make a profit unless you sell all your flowers, and you won't sell all your flowers unless you find enough customers.

There are lots of methods of low cost (under £300 per year) and no cost marketing. In one of my recent in person workshops, we got up to 52 different types. You don't need to do all of them, and obviously not all of them are appropriate for the group of customers that you've chosen.

One of the questions i'm often asked is

"I havn't grown the flowers yet, should I be marketing them? "

The answer is yes... Research shows that people (the general public) need to be told about a product or brand at least 7 times before they are willing to buy from them. So before your flowers are ready to be sold, you need to have made contact with those customers several times at least. This will mean that as soon as you have flowers available, you can start to sell them. Otherwise those first weeks of flowers will be wasted.

So if marketing isn't in your budgeting for the months before you have flowers to sell, please do change that in your plan, so that you can be making profit from your blooms as soon as they are ready.

If you need additional help, the online course and mentoring in January will be covering that subject in detail