Regular contact with your customers is the best way to get them to buy from you. How long is it since you picked up the telephone?

Now i'll be the first to admit, I'm not keen on having my telephone being used to sell to me. I've cancelled calls from O2 twice today alone, but that's because i've not given them permission to call me. I don't want to be cold called.

BUT, what about warm calls, or even hot calls. Those customers who are asking for extra information. Those customers who replied to your marketing emails, or online posts.

Don't be afraid to pick up the telephone and get through to them, or email or text and ask them when you should call them, or give them a time to call you, and do all the things that we've been talking about all through this course.

Engage them, Give them information, Beguile them, AND, get a sale out of them without them even realising it.

This year i've made sure i've phoned back/ asked them to phone me, all the brides who've made enquiries about 2019 weddings. So far, 100% success rate. That's up from about 60%, with just sending a brief follow up email. Not only that, but i've connected with them. They're not buying flowers, they're buying me and what i do to grow and make up wedding flowers. A bit scary, but I know they're not expecting Gypsophila and Roses, they are expecting whatever I can do best for them.

Give the phone a try this week, find one of the questions you've been asked and get back to them in person.