When you start on Social Media, you usually start slowly. A few friends, a few contacts. But then the numbers start to grow, and you get some interaction. A few likes, some comments, maybe even enquiries.
It gets a bit addictive getting new followers, and sometimes you can be tempted to do whatever it takes, - post whatever gets the most likes, or comments. The numbers can become all consuming.
Last year on the Flowers from the Farm facebook group, a post from a flower farmer from Instagram was linked. She was asking whether it was actually possible to make a good living, because she was struggling.
The thing was, she had 50,000 followers to her instagram feed.
But they obviously weren't her customers, they might have been fans, but they weren't spending money.
If you are using Social Media for your business, then you need to see ROI (return on your investment)
Which means that you really really need to hone what you are posting to appeal to your customers.
So do the numbers matter?
Well how many of your followers are potential customers? Can you find out?
On day 5 we're going to be talking about your marketing plan and how many customers you are going to be targeting, and how to market to them more regularly through email marketing.
For now, look at your Social media feeds - look back through the interactions that you've had on there, and work out how many of them are likely to want to come into your marketing funnel - Use the attached resource sheet to help you out.