There are so many different types of Marketing, how do you know which ones to do?

Well instead of Spray and Pray (choosing lots of them and just firing out marketing randomly hoping some of it will work) By this end of this masterclass, you're going to have set up a Marketing campaign for each of the Products you want to sell this year and for each of your key customer groups.

For now though, have a look through the lists on the previous pages, ticking those you think you may like to use, and crossing out those you don't want to go anywhere near.

(I've included them all on the resources sheet below)

Your starter for 10: Where to begin?

A lot of the marketing methods we've listed require you to write about you and your products.

Actually they require you to write about Why your customer will like your products and why you are the best person to get them from.

The best Marketing literature doesn't mention the company that's selling it until they've established why the customer needs to buy it.

so the last exercise for today is to write 10 reasons why your customer should buy flowers.

then give them 10 reasons why you are the best person to get them from.

If you are on a mentoring programme with me, we’ll be talking through this, and we’ll be discussing it on the zoom call about social media

8/1/22 - This section is currently being updated, - come back next week for more