To be able to market to your potential customers, you first need to know what it is you sell.
I know there are some puzzled faces out there now - this is a course for flower growers and florists, of course I sell flowers........
Well no, actually we rarely just sell flowers.
We sell
Something to say thank you
To decorate a room
To cheer someone up
To celebrate a special day in someone’s life
We don't sell something that people NEED, we sell something that people want.
When i was setting up my flower farm, I was telling a friend about how i was gong to be organic, and sustainable, and different, and she said "Claire, people just want beautiful flowers to make them smile"
That's what we're selling....
So your first exercise (download the resource sheet to help you out) is to write down all the things that you sell as the customer will want them .... This is known as thinking about the benefits, rather than the features of the product.
You need to be thinking about what it can do for the customer? How they will use it? How will it make them feel?
Here is my example
Features
I sell stems of quality flowers, fillers and foliage to florists , they can buy as many or as few as they want, order them by email phone or text, collect them or get them delivered, they'll all be freshly picked to their order.
Benefits
By buying from me, the florist can be confident that i'll pick them seasonal flowers that are of the highest quality and are the best of the field. Their order will include stems they won't be able to buy at market, so they can create show-stopping displays that show their individuality and will make their brides go "wow"