Your Graphics and Photos are the most important part of your Website. Particularly for us as flower growers and florists we have a wonderful aesthetic product to sell, and so it's very important we make the most of it. If you use a template website the graphics are taken care of, make sure that the fonts and colours suggested are both legible, and appropriate for your brand.
Then you move on to the photos
The following are the minimum that you need to have on your website, even if you only have a very small 5 page version.
A picture of you, and your team
A picture of your location
A picture of what you do
A picture of what you create
Customers need to be led through that funnel with information and interest. Telling stories helps with that interest, - read more here about story telling