Your customers and those you work with.

This 2nd week of the #flowerfarmerama challenge is going to be the one that will ensure your customers are ready to work with you as soon as your flowers are ready.

Not all your followers to your social media feeds, can or will become customers, so you are trying to ensure that those that fit into your “ideal” client category know that they are who you are aiming at. These prompts will also enable you to think really clearly about who you are aiming your flowers at, and what key messages they need to know.

For marketing to be effective, your customers need to know “what’s in it for them” don’t let it become all about you.

6th January - Who do you love to work with?

Make sure you let all those who read your feed know if they are the type of people you love to work with. Even those that aren’t your ideal customer will then be able to advocate for you. The best marketing is what’s said about you when you aren’t in the room.

7th January - Who/what keeps you company when you’re working?

Who are your team / pets / radio / thoughts. Don’t forget that you’re working when you’re doing your admin, and marketing as well as when you’re on the flower patch.

8th January - The feedback you’re most proud of.

It’s so difficult to “blow your own trumpet” but for your customers to be able to trust you, they need to know what others think of you.

9th January - How can your customers find you?

It may be obvious to you that people can contact you via your website, or a phone call, or an email or social media messaging, but is it to them? Which do you prefer?- Ahead of this section, do double check that you have all your communications methods listed.

10th January - Who inspires you?

Inspiration is so important. Whether it’s family, team or others doing similar to you, where do you get your ideas and inspiration from?

11th January - Where do your flowers find their way to?

Are all your flowers sold locally? Tell your customers which towns you serve, or do your flowers go further?

12th January - Your Favourite suppliers and what you get from them

Who supplies you with the best plants / goods / tools? - Wse social media for good to recommend other businesses, especially those small and local.