Have you got our latest email?

Well you won’t have done if you haven’t asked to know about our courses, because we only want to be communicating to those who genuinely want to engage with us and know about our information

An email marketing list is a brilliant idea, particularly in these days of instant access to social media.

With an email you’re connecting with those who are interested and who truly want to hear the message you’re giving out.

Instead of blasting out your marketing message to the ether, to a wide audience who may or may not read your message, and hoping it sticks, an email marketing list builds and nurtures relationships with those who’ve actively expressed interest in your floral business, who want to know about how things are growing at the farm and who are going to be receptive to you encouraging them to buy your flowers.

But you need to only send to those who’ve asked for the information, otherwise you’ll annoy, and worse show that you don’t care about the customers, you’re just looking to put your message out to as many as possible.

Quality over quantity is the saying here.

So how do you encourage people to sign up?

Have a signup form on your website. - most email marketing programmes provide easy ways to integrate signup blocks or pop ups that encourage people to put their email address in.
Have an opt-in offer, - will they get a guide if they sign up? or access to an offer?
Share social proof that others have found it useful. Testimonials are really important to highlight how other customers have benefited and enjoyed your flower and using your flower farm.
Send a regular update. Short, and sweet is good. Making a record, with pictures of what you’ve been doing is important to ensure that people know what you could do for them. Show you, and your flowers, in the business.

Here at the Business of Selling flowers we’ve been concentrating on mailing our most loyal and regular customers, but over the last couple of months we’ve had lots of questions from those who’ve signed up to our lists in the past, so we’ll be sending our email out to a wider audience this summer. - If you want to be on our list, please do sign up here (you can unsubscribe at any time )