#Flowerfarmerama
It’s Winter for the Northern Hemisphere, it’s cold and dark here in the UK, but we’re planning to kick start 2020 with a New Year Challenge . January is the ideal time for us all to promote our businesses. It’s a great month to tell the story of what we do, using pictures from the whole year to engage our customers, potential customers and influencers with our work.
To make it easier, here at the Business of Selling Flowers, we’ve come up with a list of prompts to kick start your marketing for the season. One for each day throughout January. They will help you to tell your own story, and engage with those that will help your business to thrive in 2020. We all have a different tale to tell, with hugely varied businesses, markets and customers.
Your customers will really enjoy finding out what makes a flower farmer work, what you can offer them later in the year, and your individual approaches to the challenges of living from what you can bring from the earth.
Here’s the complete list of prompts. We’ll be reminding you each day of them via the Instagram account @businessofflowers, and the Facebook page and we’ll also post more detailed information for you on this blog each week.
Week 1 You and your business
1st January - What was your biggest success of 2019?
2nd January - Who are you?
3rd January - What is your business name and how did it come about?
4th January - A day in your life
5th January - How did you get here?
Week 2 Your customers and those you work with
6th January - Who do you love to work with?
7th January - Who/what keeps you company when you’re working?
8th January - The feedback you’re most proud of.
9th January - How can your customers find you?
10th January - Who inspires you?
11th January - Where do your flowers find their way to?
12th January - Your Favourite suppliers and what you get from them
Week 3 Your plants - what are you growing?
13th January - Fabulous combos - what goes really well together?
14th January - What can you see?
15th January - What plant are you most looking forward to growing / using this season?
16th January - Tools. The most useful or the most used.
17th January - Favourite seeds
18th January - Show us your workshop/workspace!
19th January - What is your favourite aspect of flower growing?
Week 4 Your flowers - how do you sell and promote them?
20th January - What do you sell? and who too?
21st January - Show us examples from Spring
22nd January - from Summer
23rd January - from Autumn
24th January - From Winter
25th January - When will you be open for the public to see your flowers in 2020?
26th January - Your Top tip for those using your flowers this year
Week 5 Plans for the 2020
27th January - What do you do aside from Flower Growing? How do you switch off
28th January - How will you reduce waste this year?
29th January - How are you going to develop your business this season?
30th January - What are you most excited about / any exciting projects for 2020
31st January - Tell us again who you are , and why customers should buy flowers from you.
Now’s the time to collect together beautiful photos that you’ve taken during the year. Or get your camera out and take advantage of any bright days over the holiday season, when the winter light is at it’s best (if you’re in the Southern Hemisphere, you’re at the best time of year for your photos!). Make a plan for the month to get all the information to your customers that they’re likely to ask about you and your flowers.
